Video games advertising is hot, and will probably get even hotter following the launch of a cross-platform video games ad-serving.
The new technology developed by Massive Inc. allows advertisers to simultaneously reach an aggregated audience of gamers through real-time delivery of advertising across an entire network of top-selling video games. The world's first video game advertising network, provides a new opportunity to deliver dynamic advertising campaigns across a network of titles and genres to reach the 18-34 year old male audience that is increasingly difficult to reach through television and other existing advertising channels. Jay Cohen, VP Publishing at Ubisoft commented:
"Video games have evolved far beyond niche status; they're now one of the most powerful economic forces in the entertainment industry. With Massive, we can reach our full potential as an advertising medium, helping companies reach today's harder-to-find young consumers while bringing in our share of advertising dollars."
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