An online nutrition guide connected to its frozen food brand "Birds Eye". This is Unilever's idea to connect with its consumers in the UK. NewMediaZero explains online ads will support the site, which will allow visitors to create their daily diet and its nutritional value. The agency involved in the campaign is Zentropy Partners.

Great. . . nutritional frozen food? I'm so tired of the 'content' advertising game and this is another classic example. Be honest. Advertise ice cream with frozen food, not nutrition!

Posted by: Audience Response Systems at October 28, 2004 04:13 AM