Karlsberg has launched a music portal to support its "strange" drink Mixery which combines bier+coke+x. (I knew about Fanta+bier, but I can't imagine Coke+bier... no offense, but only Germans are able to drink this kind of stuffs :-)

As Wuv explains, the portal allows users to download music, logos and ringtones for their mobile phones. There is also a competition connected to the initiative, with the sms-codes printed on Mixery's labels, consumers can get some of the above mentioned goodies for free.