3 and EMI have announced last week the exclusive release of Robbie Williams' new video, 'Misunderstood' to 3 mobile phones before it is premiered on TV or web. 3G.co.uk quotes the opinion of Doug Lucas, Vice President, Digital Development & Distribution at EMI Music:
"This deal offers us another channel to deliver Robbie's music into the hands of his fans in addition to monetising content that hasn't before been available."
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