Without their beloved NHL Canadian hockey fans are looking for hockey content of any kind. Imperial Oil’s Esso brand, a long time hockey sponsor in Canada, has launched www.essopowerplay.com. The micro-site, developed by Launchfire Interactive, features an NHL trivia advergame and an online skills competition advergame. Hockey fans can test their knowledge of hockey, or play the skills game to see how accurately and how hard they can shoot the puck!