Australian agency Channel One has just launched PaperChaser, an online game created for Double A paper to compliment the current TV and outdoor campaign. The game centres around the female character from the TV ad, who’s job it is to keep the office running smoothly. Armed with only a ream of Double A paper she has some serious paper whacking action to do. The advergame is supported by online advertising across NineMSN and an e-mail campaign.
|