The issue is hot, even if players in the industry try to hide its relevance. Financial Times writes today that companies advertising on the Google keyword search engine are becoming increasingly concerned about the practice of "click fraud". The problem isn't new (see Adverblog, Sept. 29) and the pressure on Google (and Overture) is growing, since more and more companies are seeing their daily advertising budget vanishing in a few hours. Oscar Jenkins, chief executive of Dynmark,
a company that sells bulk text messaging services says about PPC advertising:
"When it works, it works really well. But the whole system is based on underlying honesty. Once that is undermined, the whole thing falls apart like a house of cards."
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