Ringtones will generate a huge business also in the United States, where now there are about 40 million cell phones capable of downloading such a content. Mercury News dedicates an article to the ringtones mania in the US, providing a brief comparison with Europe and Asia and quoting the opinion of Adam Zawel, analyst at the Yankee Group who thinks awel that the market for ring tones may loose importance as other downloads gain in popularity, including screen savers and games.