"We wanted to find a way to make this exhibit intimate and unique for each visitor, and few things are more intimate than a mobile phone. As content specialists, HWW recognises the importance of contextual information. Tying the audio commentary of the exhibit into a Telstra i-mode� experience adds another layer to the experience of viewing Bridget�s work. HWW Mobile ensures that the technology in the mobile experience is transparent, letting the content shine through."