Buongiorno Vitaminic has created a pan-european campaign to promote the new Piaggio NRG Power. The initiative will run in Italy, France, Germany and Spain with the aim of driving traffic to the site www.nrg.piaggio.com and then building the NRG Community. Young users who sign up in the site receive the possibility of downloading free music. There is also an in-store promotion which allows people collect a card and join a competition to win an NRG Power scooter and a bunch of Mp3 Sony Vaio.
Further details on: E-consultancy.