Sick of watching wonderful and unreal women starring in beauty products campaigns? Then you might appreciate the ads created by Ogilvy & Mather Chicago for Dove Styling which presents a series of cartoon's women with an original hair makeover.
Wilma Flintsone from "The Flintstones", Jane Jetson from "The Jetsons", Velma Dinkley from "Scooby-Doo", and Marge Simpson "The Simpsons" will star in an integrated campaign which will include TV, print, and outdoor advertising.
Not sure whether this solution is cheaper, but it's no doubt original and potentially viral.