MSN Italia is running an online campaign to promote its IM service in order to increase the brand awareness and acquire new users. A competition is connected to the initiative giving away over 600 prizes. Pubblicità Italia reports the campaign has been launched on January 17th (planning by Universal Media, creativity by Mrm) with ads running on the main Italian sites. In three days has already involved about 13.000 users with 32.000 email sent.