Eyeblaster has introduced the VideoStrip ad format, a teaser video within a banner unit that quietly grabs users' attention and enticing them to interact. Upon rollover or click, the video expands to its full size, remaining perfectly in sync as it fills a full-sized expanded panel. User interaction with the VideoStrip also triggers the audio within the ad.

PointRoll instead has announced the launch of FoldOver a new ad format positioned in the upper corner of a publisher's page. When a user initiates a mouse-over, the ad visually folds over the page, exposing close to a full-page ad. According to Pointroll's press release, the FoldOver has been already used with satisfaction by Audi in support of the A6 campaign.

Rich media ads are becoming more and more important in the marketing mix, as the new 44 customers acquired by Doubleclick's DART Motif confirms.