Adverblog: Online advertising grows in South Africa

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April 04, 2005

Online advertising grows in South Africa

According to the South African Online Publishers Association (OPA) and Nielsen Media Research/AIS AdEx online advertising in South Africa grew by 136,7% in 2004. The number is impressive, but must be "handled with care", since the OPA explained that the growth is also partly due to additional online publishers reporting their advertising figures. [news via MarketingWeb]

By: martina // Permalink // Comment(s):
Category(s): Research & numbers

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