The web agency Interwall has created an online campaign in Germany to promote the vodka brand Puschkin. The new web site, as the ones any other vodka brand, is packed with advertainment style content, ranging from cocktail recipes to ads. It also features a co-marketing competition with T-Mobile giving away concert tickets and music.
The Puschkin site is nice, but it looks like an imitation of Absolut online presence, and of its unique infotainment and advertainment approach.