A new five-year forecast from Forrester Research says online marketing and advertising in the US will represent 10 percent of total advertising spending in 2010. About half of the marketers plan to decrease their spending in traditional advertising channels (magazines and direct mail), rather investing more budget online.
Forrester also points out that search engine marketing will grow by 33 percent in 2005, and marketers are increasingly interesting in the new advertising channels such as blogs, RSS and mobile devices.