In Belgium Clerasil has launched a rather disgusting viral campaign to promote its products against pimples.
Luc and Sara star in the "In your face" video. They're two (idiot) teenagers full of pimples, because the don't use Clerasil, who have to be punished by the public. Young users visiting the Clerasil.be site are presented with series of possible punishments to choose. The most voted option will be featured in the video the following week. The initiative lasts three weeks and allows voters to win a wide range of prizes.

The campaign has been created by Axes2, the digital division of McCann-Erickson Belgium (good to see their latest news is dated October 2004...)
[News via Digimedia]