Founder and CEO Mr Charles Schwab, sorry Mr "Chuck" Schwab, will "star" in a series of online videos for the Schwab "On the side of the investor" campaign. Havas' Euro RSCG New York has created seven video clips in which Mr Schwab promotes the use of financial services focusing, in particular, on ethical conduct and sound investments strategies. If the idea proves successful, more videos will follow.
Adweek reports print advertising will also be part of the effort.