A couple of months ago Sony Ericsson has signed a sponsorship agreement with the WTA (which should stand for Women Tennis Association...). Now they are going online with a promotional site for the "Girls on Tour".
Dare Digital took care of the creative, developing an interactive and entertaining online experience. In the Tennis Challenge section you can tests your women tennis knowledge and you can also go "behind the scenes" of the WTA tour getting to know better some of the players.
Keep watching the site - at the end of the month they will also release an extension to the site for mobile phones. Design and Information Architecture of the mobile interface was done by MediaCatalyst Amsterdam.
A couple of months ago Sony Ericsson has signed a sponsorship agreement with the WTA (which should stand for Women Tennis Association...). Now they are going online with a promotional site for the "Girls on Tour". 
