Telecom, a New Zealand fixed and mobile operator, is targeting rugby fans with the "Unite for Victory" campaign connected to the DHL New Zealand Lions Series. Telecom, which is the All Blacks sponsor, has set up www.uniteforvictory.co.nz where New Zealanders can express their support to the team, download goodies and win a wide range of prizes.

The site, featuring a nice retro graphic, has been developed by BeWeb, while the agency behind the campaign is Saatchi & Saatchi.