Sony Ericsson has signed a sponsorship agreement with the Daily Mail to run a series of ads during the upcoming Wimbledon tennis tournament. Mediaweek reports Sony Ericsson will sponsor the online journal section dedicated to Wimbledon as well as a special 12-page supplement to be included in the paper on Monday 20 June.

Looking at how the Sony Ericsson banner appears now on the Wimbledon section, this looks like a very good deal only for the Daily Mail...