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June 20, 2005
An ecological advergame for Totalgaz

Crossvalue has created an advergame for Totalgaz with the aim of explaining the advantages of its ecological GPL Premier. The game challenges players at saving the city from pollution by discovering the GPL Premier logos around the streets.
The initiative also gives away prizes: one year of Total fuel for free, a vacation for two and a bunch of 20€ fuel vouchers.

total_advergame.jpg

[News via Design Interactif]

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