In Switzerland Nokia is running an online competition to promote its new 3230 smartphone. Visitors to the 3230 microsite are challenged to create an online MMS story uploading their pictures and texting some sentences using an interface which also allows adding special effects. The best entries will receive the 3230 Smartphone as a prize. Ads promoting the campaign are running, among the others, on Yahoo!.

(yes, I'm the girl in the picture ;-)

Also check this Swedish Nokia campaign out: http://www.nokia.se/inside It lets users MMS, SMS or upload images and text for publishing on the campaign site. A lucky few gets printed on billboards around the three largest cities of Sweden. Nice campaign...

Posted by: carl at June 23, 2005 01:25 PM