The idea of Rethink (Canada) to promote the 3M security glass has been awarded with the Silver Lion for Outdoor advertising.

[3 million in fax bills (with real bills on top) was placed between panes of transit glass treated with shatter-resistant coating].

This is a really good idea... it is said that only the first one are true.

Posted by: Patrick (France) at June 25, 2005 06:32 AM

The kids round here would unpeel that shelter like a banana. ceramic from a spark plug fired with catapult.

Neat idea. If they really believed it the bills would be real.

Posted by: Edward Teague(UK) at June 30, 2005 03:58 PM