Nestlé has partnered with m-Qube to launch a mobile marketing initiative connected to its Nesquick brand. The cross-carrier campaign will run in the United States targeting teens and young adults with an instant-win game connected to an on-pack promotion.
The idea to go mobile was facilitated by Publicis Dialog/Los Angeles, whose Managing Director, Mary Puls, commented:
Mobile is an impactful and relevant communications channel for teens and young adults, and Publicis Dialog is pleased to have helped Nestle capitalize on this new and exciting promotional channel .
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