Done Right, a directory of guaranteed home care professionals has launched King Thong, a funny (maybe viral) Flash animation to promote its services. To me this looks like a smart alternative to the traditional Tv commercial. It's funny, so viewers will be more likely to remember it and share it with friends, and it pictures a real life situation many people will recognize themselves in. Absolutely a "Done Right" promotion.

AdJab reports Animax is the developer behind the animation.