One of Europe's e-commerce leaders in electronics, Pixmania, is running an MMS campaign with the support of PhoneValley. The French company has decided to include mobile marketing in its multi-channel strategy in order to build a closer relationship with its target audience which is very attracted by new technologies. Pixmania will send out five MMS messages to its clients and prospects, featuring an image of a product and some text.
[news via NetEconomie - in French]