Reebok has launched a micro-site to promote its 50 Cent's new GxT II line. Zugara did the job, also creating a stickball advergame. The site also presents the TV spot and a "behind the scenes" special, the RBK ringtones will be added soon.

Usually I don't enjoy sites which heavily use photographs, but in this case I very much like the animation effects when you move from one section to another.

Hello,

Love your blog. It's breadth of topics makes it hard to believe it's run by one person, when do you sleep?

I saw this RBK Gunit sneaker ad on the BET.com site and at first I thought, ugg, BET offers up more denigrating images of Black Americans they shamelessly connect to "Black" Entertainment. Then I sighed at the swinging sneakers tied around the lamp post and thought are these kids EVER going to move out of the ghetto?

Then I realized that the ad did move me to think. Always appreciative for a chance to feel brain cells buzz I clicked on the ad and was swept up into a brilliant world of street ballers and one buff rap artist in the site's :60 spot.

My question is do you know who directed the :60 TV spot with the pro athletes?

Thanks for your help,

Carol

Posted by: Carol at July 31, 2005 07:15 PM