Sometimes less is more. We have tried ourselves, and watch others, launch SMS promotions which are more complex than text2win. However, consumer response is usually much lower. It seems that quick, easy actions are the best if you are looking to maximize redemption. I agree with Martina that they do not excel at building a long-term relationship, but they probably appeal to a larger group of consumers.
Posted by: Juanjo RodrÃguez at July 11, 2005 04:21 PM
--------------------------------------
I have run about 20 text 2 win campaigns and I find they work amazingly well so long as the company is known in the marketplace and doesn't try and rip off it's customers with reverse bill campaigns.
Posted by: SMS Marketing Man at September 16, 2005 11:36 AM
--------------------------------------
|