I think it's a good sign for the online industry when a company the size of BP is doing viral stuff - well done BP. I've seen the email and it's about a super baby who tells you about the product benefits - clever use of personalisation too - one of the best I've seen.
Posted by: Henry at July 25, 2005 01:13 PM
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bravo1 few have caught this super fine campaign. viral? eh, it's simple email marketing.
Posted by: mac at September 15, 2005 07:37 PM
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