I usually don't like the use of stereotypes in advertising but this time I make an exception pointing you to the Milwaukee's Best Light beer micro-site. Mother/N.Y. and The Boston's Barbarian Group created a site full of stuffs which will generate a lot of buzz among men (and curious women ;-)

Just check out the "Act like a man" advergames section to understand what I mean (have a look also at the guy reading the site privacy policy...).