Amen, if nobody knows what RSS is then how are you supposed to sell ads in RSS feeds? If people don't know what a podcast how are you supposed to sell ads in them?
I'm the Online Business Development Manager at my newspaper website and I find that 70% of my time is spent educating businesses and consumers about our website and capabilities. I can't wait to explain to the mom and pop shop why they should buy ads in RSS feeds.
Posted by: Merrell Ligons at July 22, 2005 02:00 PM
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You and your commenter have good points Martina. RSS should, and likely will have a differnet name by the time it reaches mainstream (I guess, that's what we're all hoping). We're finding that RSS ads are not always as tough of a sell as you might think. We faced the same issues when the internet first came out as a new advertising medium - new content delivery media typically face some form of adoption curve and RSS & podcasting are no different.
Posted by: Dana VanDen Heuvel at July 22, 2005 04:03 PM
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Actually, I wouldn't be so negative about these results.
To start with, I must say your comment is not really fair. Where you talk about 91% ignoring RSS, it is actually 26% that has never heard of it, 65% being not sure about what it means, and 9% having a good idea about what RSS is. In Podcasting, results are similar.
Given the relatively short time both techs have been alive, I find the results quite ok. Those wo are upset about it, have been living in a tech-bubble for too long, imho.
Congrats for your great blog, just discovered it.
Posted by: Paul Beelen at July 24, 2005 02:35 AM
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