Italian beer Peroni has launched a competition to engage football fans and make them win tickets for the National team matches. "Peroni Stadium" is promoted with print ads and a website which unfortunately just provides the information on how to enter the competition. Despite the fact it lacks interactivity and it's only in Italian, the website is definitely worth a visit for its graphics: it features an above view of a living room which looks like a football field.

At this moment the web site:
www.peronistadium.it
is really interactive as you could partecipate in the competition and vote the best way of supporting the italian football team!
The competition is addressed to italian football lovers...

Posted by: annalisa at August 9, 2005 02:51 PM