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Interactive marketing and other great advertising ideas since 2003
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July 27, 2005
Viral marketing for holidaymakers

In France, SNFC, the national railway company, has put online four fairly funny (viral) videos to promote its night trains Corail. The idea is to invite people to reach their holiday destination traveling by train so that they get there more relaxed ready to fully enjoy the vacations.

[news via Culture Buzz]

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