A survey carried out by the Institute of Practitioners in Advertising's 44 Club questioned 276 people (with less than six years in the advertising business) to find out the best UK agencies. artle Bogle Hegarty and Wieden & Kennedy where named the top two creative agencies to work for, while while Garry Lace and Sir Martin Sorrell are seen as two of the industry's role models. Mindshare and Mediacom were singled out as the best media agencies to work for.

Revolution Magazine reports although most of the people is happy to work in advertising, only 36 percent of respondents expected to still be in the industry on ten years time.