Probably worth pointing out that the creative is actually done by Host/Glue Society and comes from a series of press ad executions.
NetX is does alot of online production for Virgin brands (Money, Super, Airlines, Atlantic etc)
Posted by: Sticky at August 11, 2005 12:09 AM
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Thank you very much for the info!
Posted by: Martina Zavagno at August 11, 2005 07:29 AM
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Yep, the overall phobias idea (and the illustrations) come from the card inserts done by Host/Glue Society so much credit to them. ( http://www.hostville.com.au/, http://www.gluesociety.com.au/ )
We (NetX) wrote and produced the script and the self-help quiz format leveraging the offline assets.
And we are indeed the online agency (full-service creative, media and production) for Virgin Atlantic, Virgin Mobile, Virgin Credit Card, Virgin Superannuation and Virgin Blue here in Australia.
Posted by: Sean Ganann at August 11, 2005 08:28 AM
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Thanks guys, now we know everything about the agencies behind this excellent campaign. Congrats to everybody!
Posted by: Martina Zavagno at August 11, 2005 09:07 AM
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