According to Robert MacMillan of the Washington Post, users are not annoyed by floating ads (but he is). The journalist talked with a few publishers and advertisers who explained customers haven't complained about this form of rich media moving around the screen. Pop-up and pop-unders are perceived much worser they said.

I tend to think people hasn't complained over floating ads just because they haven't been asked the right question...

What absolute guff.

"customers haven't complained about this form of rich media moving around the screen"

No, they haven't complained, they've just voted with their mouse. Floating ads make me instantly close my browser window and go to a different site which doesn't obscure what I want to look at with annoying crap.

Posted by: Ben at August 25, 2005 09:52 AM