Great interactive marketing and advertising since 2003

Text your worst ever fashion mistake and win with Nivea

August 25, 2005 at 3:02 by martina comments

With the support of MindMatics and Cognito, Nivea has launched a mobile marketing campaign offering customers the chance to win £1,000 cash to spend on a spree with celebrity stylist Hannah Sandling. Entrants are asked to text in their worst ever fashion mistake to a designated shortcode along with the word “Pure” – for example “Pure - Shell Suit” or “Pure -Puff Ball Skirt”.  Their number is then entered into a prize-draw to win the £1,000. Designed to support the launch of Nivea’s new Pure deodorant range, the mobile campaign is the first step in establishing a dialogue with consumers. The competition is being promoted through leaflet hand outs at events and a UK media advertising campaign.

One Response to Text your worst ever fashion mistake and win with Nivea

  1. SMS Marketing bod says:

    It looks like Nivea are using more than one agency for their mobile marketing activity…
    This links to a news story about the launch of Aquacool for men..
    http://www.textmarketer.co.uk/news.php?action=fullnews&id=54

Advertise here

Friends of Adverblog

  • Art, design & inspiring ideas

  • Fubiz
  • Swiss Miss
  • We Make Money Not Art
  • Wooster Collective
  • [LSD]
  • Marketing & advertising

  • A source of inspiration
  • A/D Goodness
  • ADivertido (br)
  • Ads of the World
  • Adverbox
  • Bannerblog
  • Best Ads on TV
  • Brainstorm #9
  • Brief Blog (mx)
  • Buzzing Bees
  • Creative Classics (it)
  • Digital Buzz
  • DoubleBBlog (it)
  • Hidden Persuader
  • I believe in Adv (fr)
  • Illegal Advertising (nl)
  • Imlog (it)
  • Joelapompe (fr)
  • Marketing Facts (nl)
  • Marketing Relationnel (fr)
  • Minimarketing (it)
  • New Work
  • Osocio
  • Random Culture
  • Scamp
  • SmartBrief
  • Viral Blog
  • Webbsverige (sv)
  • Trends & fashion

  • PSFK
  • Springwise
  • Trends Now (fr)