Big advertising and direct marketing agencies are getting ready for the mobile challenge. Tequila, for example, has announced today it has joined forces with Enpocket to integrate mobile in its direct marketing activities. The alliance, which is thought to be the first of its kind in the industry, means that Enpocket's mobile marketing technology and experience in delivering campaigns
for over 400 brands since 2001, is accessible to TEQUILA\'s global network of 48 offices in 34 countries. Peter Larsen, CEO, Enpocket commented:
"We are delighted to be driving this step change in the industry by joining forces with one of the biggest global agency networks. For mobile marketing to succeed it needs to be integrated effectively with traditional customer acquisition and retention activities. Our relationship with TEQUILA\ means global brands can now take full advantage of the benefits mobile can deliver."
|
