Bruster's ice-cream is online with an advertainment website targeting young surfers. The virtual visit allows users to interact with a series of cartoon characters and find out about the Bruster's promotions. Among the features offered, coupons to get discounts on ice-cream's purchase and a charity initiative: each time a user refers a friend, Bruster's donates 10 cents (yes, they won't go bankrupt with this :-( to Operation Warm, which provides winter coats to kids-in-need.

That's a fun little piece and it's nice to see them contributing to a good cause. I wonder how much money they have collected so far?

Posted by: Dinna404 at September 12, 2005 02:44 PM