The weird image below belongs to the new website launched in the UK by Bachelor, to promote its Cup-a-Soup brand.

The site presents all the range of Cup a Soup products, the Hug Buddies (a series of sandwiches that perfectly fit with a soup) and the hug-o-meter to measure how much you need a hug. Having spent another week-end alone in Amsterdam, I must say I got a pretty high score...