If traditional marketing no longer works, why don't we try it the other way around? This is probably what Pureprofile has thought when it decided to set up a new service which allows consumers to publicly advertise the products they are looking for. It is called "Reverse Search Engine" and allows brands to get in touch with prospect who decide to share their interest online. The service has been officially launched in the UK this week after a test period which attracted 120,000 people. Revolution Magazine reports that Avis, Abbey and Churchill Insurance have already signed up for it.