To generate buzz around "Explode" new magazine for men coming out in Australia on Oct 12, Soap Creative has created "Bling my bomb". Visitors are invited to create their own customized "bom", adding details, engines and even "the babe who'll occupy the passenger seat". Players submitting their artwork will enter a competition to win mini iPod's and Ea Sport "Need 4 Speed" videogames.
It's a nice idea, but I think the choice of using Flash 8 might cause quite a few problems among unexperienced visitors.