In the UK, Wonderbra has launched Experiencewonderyou, a classy, sexy and sophisticated website to showcase its latest collection. Probably men will enjoy it more than women but it's really worth checking out (also) for its incredible design and the immersive brand experience.

Unfortunately I'm not sure which is the agency that did it, probably it's Publicis.

Excellent site! Great design and simplicity at the same time. It shows that creativity doesn't mean too many buttons or effects.

Posted by: Juanjo Rodríguez at October 14, 2005 04:03 PM

Agreed, really like this site. Focus is on the product and, as a woman, I can tell you that it really does the job at selling the benefits ;)

Posted by: Vanessa Willacy at October 15, 2005 05:46 AM

Look at some other (print ad) ideas for wonderbra on: http://pitchbitch.twoday.net/

or see the ads at flickr:
http://www.flickr.com/photos/64095487@N00/sets/1126460/show/

Posted by: pitchbitch at October 18, 2005 11:40 AM