Since my first marketing lesson, my teachers said to me "brands have to listen to their community". It was obvious previously, but not an obligation, now it is that all :)
And even if they can't control all the conversation, they can control the main leaders if they play well.
Posted by: Nenelle at October 20, 2005 01:56 PM
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Talk about mastery of the obvious... Brands have never owned the conversation. It's only now that marketers' arrogance / ignorance is wearing down, and blogs are only one reason this is happening.
Posted by: pylbug at October 20, 2005 03:13 PM
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