Pepsi is working on a branded content campaign that will involve 12 countries on the way to the World Football Cup in Germany next year. They are planning a football reality Tv-show called the "Pepsi Max World Challenge" which will count on a 4 million pounds budget, and will debut in April.

Twenty-four teenagers (two each from 12 countries) will take on a series of football challenges at grounds around the world, including Manchester United and AC Milan, with soccer stars such as David Beckham, Thierry Henry and Ronaldinho.