Polartec has launched a viral marketing effort to promote its performance fabrics.
Shave your Yeti online and then make him happy with a Polartec shirt. Before clicking, be aware that the Yeti is really ugly...
Shave your Yeti is based on a good creative idea, but it has been poorly developed. To tell the truth, the effort isn't really worth generating word-of-mouth. Furthermore Polartec brand isn't visible enough.
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