Motorcycle insurance company Bennetts is online with a racing advergame to drive brand awareness and generate sales. The game, challenging players to "takes the babes to the limit" has been developed by Dig For Fire. Red Line Racer is rather funny to play, but I'm sure a lot of men will find the website worth a visit rather because of beautiful girls that "decorate" it.
Marketing Direct reports that in a month more than 165,000 people have played it over four million times.