Ok, this is the challenge: make Joseph Jaffe's book "Life After the 30-Second Spot: Energize Your Brand with Bold Alternatives to Traditional Advertising" a bestseller with the help of the blogs.

Joseph will issue a free copy of "Life after the 30-second spot" to any business/marketing/advertising-related blogger that agrees to review the book. Here he explains more about the unusual initiative.

I'm happy to help him spreading the word about the book, not only because I'm about to receive my own free copy :-) I'm really curious to find out how this idea will perform but, most of all as I already said in the past, my idea is that blogging is all about sharing.
On his blog Joseph will share the numbers, and I sincerely point you there not only to get such info, but to read one of the best marketing blogs available.