But keyword prices really aren't declining. Only a few of the eight measured categories show a decline. Even their report says, "Fathom states that the pricing fluctuations should be viewed in the context of the eight categories reported, and not as a proxy for the entire search industry."
In other words, it is not a large enough sample to be considered a trend. Many of my clients have experienced increasing prices. It depends on the industry.
Posted by: Mark Scholl at December 7, 2005 01:27 PM
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